Kansas City SEO & Web Design Articles

Getting the Most out of Local SEO

Web designers, like Fox Web Creations, can improve local SEO with a structured design that emphasizes keywords for a location. Companies like roofing contractors, car dealerships and landscape companies rely upon local customers. Therefore, the target audience can be directed to a website for a specific location with Search Engine Optimization. Customers can easily find websites for local businesses that have been categorized by a Search Engine, such as Google Chrome or Internet Explorer. However, the name of a city [...]

October 27th, 2014|Kansas City Search Engine Optimization, Kansas City Web Site Marketing|

Being Prepared in the Event of a Hack

As more of the world goes online, more hackers crawl out of the woodwork to destroy businesses and steal private information for their own gain. But what can you do to protect your website from malice and malware? What measures should you take to safeguard all your finances and visitor data? Here are five tips for preventing a hack from the experts at Fox Web Creations. 1: Stay Updated You can't just download a security program and call it [...]

June 11th, 2014|Blogging, Security|

Emerging Threats in Internet Security and What You Can Do About Them

The Heartbleed bug is a vulnerability specific to OpenSSL. It's a dangerous exploit that has made millions of computers vulnerable due to a weakness in the OpenSSL library. The problem with the Heartbleed vulnerability is that it's only one of many potential threats in Internet security that have been on the rise in the last few years. As your local Kansas City web design firm, Fox Web Creations has taken it upon ourselves to examine some of the security risks [...]

April 21st, 2014|Security|

Possibilities with a Customized Web Solution

Responsive web design is a website layout that uses specific lines of code to adjust the way a website displays across a variety of devices. Choosing this format for your business website offers many benefits that allow you to reach more customers and enjoy a greater return on your investment than with other methods of web design. Built to Specifications Well-versed web designers can take your vision for a responsive website and turn it into a customized theme that [...]

February 27th, 2014|Responsive Web Design|

Removing Bad Links for Good SEO

Google's latest Penguin update cracked down on unnatural link building tactics, causing many webmasters to panic and start removing "bad" links from their sites. However, rushing into this process can do more harm to your site than good. Before paring down your precious network of backlinks, it's essential to know what kinds of links are truly "toxic" and could potentially be harming your placement in SERPs. Reasons for Removal There are several things to look for before beginning to remove [...]

February 20th, 2014|Kansas City Search Engine Optimization, Kansas City Web Site Marketing|

2014 Web Design Trends

As the New Year begins to unfold, we at Fox Web Creations have noticed a few different web design trends. Some of these trends are worthy of implementing into your own website design, while others have flaws that should not be ignored. Check out our top picks for the biggest website development and design trends to watch out for. Scrolling Scrolling is a useful tool for both PC and mobile device users. It is simple to navigate and is a [...]

January 20th, 2014|Web Design|

Google’s Hummingbird Update

It's been just under two months since Google replaced its existing algorithm with a new mathematical formula that determines where websites will appear on the results list. Unlike previous updates to the algorithm, this one was a complete revamp, which some people compared to dropping a new engine into an old car. For Google, Hummingbird represents a continuing dedication toward providing searchers with answers. This newest Google algorithm update also just so happens to coincide with the search engine's efforts [...]

December 9th, 2013|SEO|

The Importance of Mobile Strategy

It used to be that a business only needed a good website to be visible in the Internet world. Then social media came along and added another dimension to marketing. Now, with mobile browsing and eCommerce on the rise, any business that wants to stay ahead of the competition needs a solid mobile strategy. Mobile Has Exploded In just a few short years, mobile has gone from nonexistent to a major player in the business world. According to Moz.com, mobile [...]

October 11th, 2013|Responsive Web Design|

5 Tips for Keeping Responsive Web Design Engaging

Responsive web design is more than just ensuring that your website looks pretty. It's about being able to engage your visitors regardless of the platform or device that they're using to access your business's website. Keeping your web design engaging should be your top priority. To achieve this with a responsive layout, below are some tips from one of the best Kansas City web design firms. 1. Make Your Words Strong Creating a responsive website design means that [...]

September 19th, 2013|Kansas City Web Site Marketing, Responsive Web Design|

Enhancing a Company Brand with Essential Web Tools

Building a recognizable, reliable brand is the cornerstone of any good business marketing campaign. The most successful companies project unique images that customers instantly associate with a set of strengths and values. Having a well-crafted website can enhance this association if you keep a few basics in mind as you create your design. Target Your Market You already have a target market for the products that you sell. Potential customers within that market have specific wants and needs. It's the [...]

September 17th, 2013|Marketing|

Speed And Responsive Web Design

Whether you read top Fortune 100 publications and white papers or simply take an informal poll of the small business owners in your local area, you will certainly gain a perspective of the importance of responsive web design. The generations that grew up on always-on Internet connections are more than comfortable with conducting their day to day business completely from their smart phone or tablet. In order to compete in this new economy, responsive web design with a fast load [...]

September 11th, 2013|Responsive Web Design|

Link Building Vs. Content Marketing: Formulating Effective SEO Strategies for Your Business

An ideally marketed web presence is mission-critical for any business, but many small – but growing – companies do not have the resources to hire an in-house search engine optimization (SEO) team to meet those needs. If your business is showing consistent growth, you need the help of a trusted Kansas City web design company that understands the current trends in SEO. Here is the dilemma: do you hire a company whose focus is on building links or one [...]

August 20th, 2013|Marketing, SEO|

The Newest Trends in Modern Web Design

Given the production trend of millions of websites emerging worldwide, and with entrepreneurs and web developers searching for the latest and greatest techniques for attracting more visitors to their websites, a large number of newer designs and strategies are being implemented. Web designing has always been a creative platform from which web developers can shine, and the competition for visitors is constantly changing and improving. There are many new trends that are really taking over the marketing scenes in web [...]

August 8th, 2013|Responsive Web Design|

Inspiration in Modern Web Design

This article will discuss just why web design is so important for business, and some top tips on how to ensure you get a brilliantly designed website that will work wonders for your business. Humans have always been very visual creatures, relying heavily on our eyes, and an inspiring design will entice visitors to look longer, stay on the site, and consume your content -- hopefully leading to more conversions for your business. Design Concept and Inspiration As you are [...]

July 29th, 2013|Web Design|

How Can I Make Sure My Content Is Original?

It is very important to make sure that all content on a site is original. There are three main reasons for content to be original. First- search engines value content that is original. Second- readers are looking for information that cannot be found on other sites. Third- it prevents writers from being accused of copyright infringement. For these reasons it is very important for SEO in KC, or any other website, that content management is applied. There are several elements [...]

July 2nd, 2013|Kansas City Search Engine Optimization|

Algorithm Updates Cause Changes to the Way we Optimize

Google essentially is the end all-be all when it comes to the Internet. More individuals perform searches online through Google than all other search engines combined. Due to this, whenever Google decides to make a change to its algorithm it is going to affect just about everyone on the Internet, especially those websites that depend on search engine hits. Search Engine Optimization, or SEO, is a specialty that helps improve the standing of a website on search engines and bring [...]

June 27th, 2013|Kansas City Search Engine Optimization|

Impacts of the New Google Penguin Update

Just when you think you know how to work with the Google Penguin search engine ranking, they change it up again. Penguin 2.0 is the latest addition in Google’s fight against black-hat marketing. But what does this update mean for bloggers and web designers like Fox Web Creations?The newest version is Google’s attempt to clean up internet searches and it promises to separate the authorities from the shady marketers. The most recent update took place on May 22, 2013, and [...]

June 18th, 2013|SEO|

Web Design: Should you Hire a Freelancer, a Company or Do It Yourself?

Building a website, or web design, can be a time consuming and difficult task. A well functioning website is crucial to the success of a business. The site needs to look professional, work well, and be easy to navigate. Some businesses create their websites in house while others either receive assistance from a company or hire a web designer. Which option they decide on is dependent upon how complex their website design needs to be as well as how much [...]

May 14th, 2013|Web Design|