Articles

A content management system (CMS) allows you to update your website's content with a simple point and click. With an integrated database, making updates to your site is quick and it allows you to confidently ensure that your content is always up-to-date. Learn how you and your website can benefit from utilizing a CMS by checking out the list below. 1. It's Efficient A CMS gives you the ability to make any modifications you need to your content with a [...]

There’s no denying how important websites are to e-commerce. As a business operating online, your website expresses the spirit of what makes your business unique. See, when clients hear about it, one of the first things they do is go to your website.  Customers look to company websites for their initial impressions of the product or service on offer. When online users and potential customers visit your site, they want to see professionalism, attention to customers, and a sense [...]

When it comes to eCommerce, the possibilities are endless. Statista finds that the amount of Americans doing their shopping online has ballooned to well over 230 million. It's an ideal time to get into the eCommerce industry. That said, there are must-haves when it comes to eCommerce much like every other industry. If anything, those elements can be considered markers that differentiate legitimate efforts from rather questionable ones.Are users bouncing off your eCommerce website at rather alarming rates? The culprit [...]

One out of two users who come to a website leave after visiting just one page. Website owners don't have much time to impact users, but you will always want to make a good first impression with your layout.  However, a bad site architecture can only guarantee a high bounce rate. If you don't think of your visitors first and deliver them a clean, easy-to-navigate website, they'll bounce in seconds. And search engines won't view your site favorably if [...]

Animation has been a popular thing to implement on websites for a long time. This is because websites with motion tend to be more eye-catching, interesting, and more fun to use for many people. However, it isn't all positive. Animation may slow a website down, and it can also do nothing more than add visual pollution to your website. So, with that in mind, you might be wondering if you should implement animation on your website at all. Well, the [...]

Mobile is the apparent next direction for e-commerce. The sooner you optimize your products and services for mobile, the better you can reach its users and take advantage of its ever-growing scope. One of the most important services you should focus on is your website. Every sector recognizes the value of a mobile-friendly website for their company. More individuals use their mobile and tablet devices to access the internet than they do their desktop PCs around the world. You’ll [...]

Having a messy website can be just as bad as having no website at all. If things are too cluttered, it's an eyesore to look at, and the entire site tends to become unresponsive. Those factors will hurt your search engine ranking and have a tendency to increase your bounce rate. The bounce rate refers to the number of people who just leave your site after visiting a single page. If you’re running a website, the last thing you want [...]

If your business goal is boosting your SEO performance, you may have been looking at keywords and content. But did you know that your logo design can influence your SEO ranking, too? Incorporating a solid logo into other SEO techniques may be beneficial to your business. Here are the reasons you should look into logo SEO. What Is Logo SEO? Logo SEO, or logo search engine optimization, is the process of improving your search engine visibility by using your logo [...]

According to Forbes, e-commerce grew stronger in recent years. Other media outlets report the same thing and even say that it will continue to expand. With this said, has your business adopted measures to align it with online shopping? An excellent method of doing this is to ensure a mobile-friendly website. The reason why it is necessary is that most people go online through their hand-held devices. These days, a lot of individuals shop via their mobile phones.  With that [...]

To attract mobile users and convert them into paying customers, you need a mobile-friendly website. According to research, there will be 7.49 billion mobile device users worldwide by 2025, and 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Here is what you need to know about mobile-first design. Elements Of Mobile-First Design Essential for Success 1 - Place Users At The Forefront Of Design The primary objective of the new [...]

Congratulations on deciding to get a new website for your business! However, you should know that it’s not just about finding the right expert on website design in Kansas City and just waiting for your website to be launched.  For one, your chosen web designer is going to require information about your business, your goals, and what you want from your website so they can build one that meets all your needs.  By having the information they need ready for [...]

Often, people think that adding blogs, guides, resources, and other written content is enough to make a great content marketing strategy—that is not the case. While creating and optimizing the content is a big part of the strategy, it also relies on a well-designed business website to make it successful. Simply put, the triumph of a content marketing strategy also depends on a good B2B web design. When you want to set up an effective content marketing campaign with your [...]

Your website bounce rate determines the number of visitors who click on your website and leave immediately without visiting another page. A number of factors can determine your bounce rate, and a higher bounce rate often means there are issues with your website. To help reduce your bounce rate, you may want to take some necessary steps to help you out with that. Not sure how to do so? In this article, we detail what you can do to bring [...]

By definition, a website is a collection of web pages under the same domain name. However, every website can vary in format, function, and content. For example, an eCommerce may have more additional features than a company website to fulfill its tasks in selling products and services to the users. But how else do eCommerce websites differ from most websites? Here are some examples. 1. More Sale-Centric An eCommerce website is more sale-centric. Creating an eCommerce site means that you [...]

Email marketing is one of the most effective methods of digital marketing today. However, while it may seem perfect, it's not the only solution and may even experience problems every once in a while. Perhaps the biggest issue that email marketing faces is deliverability. Deliverability refers to the ability of your emails to reach their intended recipients promptly. If emails are not opened, not clicked, or not replied to, you might as well have not sent them in the first [...]

Good design allows people to look at different parts of your composition so that your website appears to have smooth transitions between its different areas. Interestingly, not a lot of people are aware of just how crucial visual hierarchy is to make websites look and feel great when navigating through them. This guide will discuss just how vital visual hierarchy is and how its core principles can be applied to any website. What is Visual Hierarchy? Visual hierarchy describes the [...]

Traditional entrepreneurs do not see the importance of SEO. They even think that web development is the end-all for digital marketing. These business owners would not keep pace with consumer behavior change. Thus, their companies would fail. Do not let this happen to you! According to a 2014 HubSpot survey, online searchers do not go beyond the first page. With that said, you should make an effort to improve your search engine visibility. Doing this will eventually convert regular online [...]

Whatever business you may have—whether a startup or established business—there's no doubt that branding plays a huge role in its success. That's why you mustn’t sleep on the relevance of having a fantastic logo for your brand. Having a professional logo is beneficial in so many ways. Not only does it boost credibility, but it also builds trust in your market, increases brand awareness, and engages with your customers. While the brainstorming part of creating a brand logo is fun, [...]

Your company's website is crucial. The website of a small business owner is frequently the first point of contact for potential customers. It is the area where people may learn more about your products and communicate with your company. However, creating a website for your company is not as tough as you would think. Keep in mind the following essentials when establishing a good website. Stay Focused The first rule of website construction is to keep your website focused and [...]

Different elements contribute to an effective marketing strategy. With so much competition nowadays, you'll want to make sure the techniques you use for your website effectively produce excellent conversion rates.  Specific webpage elements have a more significant effect on these conversions than others, which is why it's important to focus on these during your web development’s A/B testing. These are the elements you should focus on: Headlines Headlines are one of the most influential elements on a web page and [...]