Articles

An Essential Guide to Doing Keyword Research

All SEO campaigns start with keyword research. You cannot write content for a website if you have no idea what search terms you are looking to rank. Keyword research is essentially entering the people’s mind to find out what words they are using to search for what they want. This is how marketing agency Kansas city start off the campaign.The Definition of Keyword ResearchIn its purest form, keyword research is the process of building a list of keywords that you [...]

SEO Best Practice–Why Page Loading Speed Matters

Most website managers who care about things like page conversions have at least heard that page speed matters, but they may not be able to say why that’s so. What do you think? We all can relate to a website that simply stalls before loading content, or in another typical scenario, experience content that loads painfully slow. Most of us agree that either experience is annoying. But beyond annoying web visitors, let’s find out what the real consequences [...]

Five Effective Tips to Help You with Your Search Engine Optimization

If you are an internet user, then you must have heard about SEO. Most websites owners need to entirely comprehend all aspects of Search Engine Optimization in order to bring more visitors to their website. Learning about SEO is not a one-time process, rather the topic keeps changing, and being up to date is very essential. Stay on your toes by checking from time to time what is new or trending on the internet. According to the best Kansas City [...]

5 Ways of Combining Paid Search and Search Engine Optimization

Marketing Agencies in Kansas City have no option but to create a strategy and apply it when it comes to keywords to beat the competition. Paid search is an expensive option, but when it comes to results, you get them instantly. You get what you pay for. On the other hand, SEO will come at a lesser cost and but can bring you results after a while depending on your tactics. It is quite apparent that if you apply the [...]

5 Ways to Harness App Development For Your Business

In the wake of significant movers and shakers like Amazon, mobile app technology is being effectively deployed by B2B and B2C businesses with helpful features that attract customers from all demographics. Here is how to turn this tool of business disruption into an advantage for your business. If you read my previous article, Amazon’s Secret Weapon, then you already have a foundation for understanding why app technology is a game changer for many businesses. According to worldwide [...]

January 15th, 2018|Mobile Apps|

Five Practical Tips on How to Expand Your Business with SEO

Today, more and more small businesses understand the importance of SEO in Kansas City or Search Engine Optimization. Even if that is the case, confusion is yet to be cleared about this venture. There are tricks in the trade for those who will not be careful. SEO is not something you can DIY. This is true even for start-up businesses. This means that there will always be a need to employ the help of a consultant for this to [...]

January 11th, 2018|Kansas City, Web Design|

Tools That Top Internet Marketers Use in Their Campaigns

The issue of online marketing is crucial to any person who is involved in selling their products on the internet.The people who realize good results have some advanced tools that they employ to ensure that they drive targeted traffic to their websites. The tools can help you check on some things like how well your site allows you to communicate with your clients, your website’s health and also helps you to keep track on the traffic you attract on your [...]

Why Amazon’s Secret Weapon Is Disrupting Your Business

Business innovators are breaking traditional retail models and shaking its foundations. It’s important to note that these kind of disruptions are not brought about by deploying new and shiny marketing slogans or branding, updating package colors, spending more money on advertising, or for that matter, doing anything that traditional marketing departments may likely address. Many buyers don’t give a flip about these things in 2017, at least not when it comes to deciding what to buy and who to [...]

November 22nd, 2017|Mobile Apps, Marketing|

What Makes Local SEO Important for Small Businesses?

In 2017, local SEO has become extremely important for businesses earning huge revenues from the local markets where they operate. Despite this fact, many business owners fail to leverage localized optimization. At the local level, search optimization can help in engaging the neighboring community of your area with your online entity to produce more traffic. Using the latest Google algorithms, you can quickly identify relevant searches and find the best location-specific keywords for your business. If you are earning substantial [...]

November 15th, 2017|SEO|

Engaging Web Design: The Need of the Hour for Companies Today

The Smartphone boom in the past decade has simply exponentially increased the site hits websites garner each day. Consumers today are more comfortable than ever in picking up their phone to look up a product or service provider. As business you must capture this large base of potential consumers. Studies show that an engaging website with stellar content is the perfect way to achieve this. Fortuitously, a talented Kansas City web designer can optimize your site and make it more [...]

October 31st, 2017|Web Design|

Four Web Design Practices for the Best Results

For a long time, we have been encouraged to think outside the box, break new grounds, and be creative. Doing so ensures that we break from the norm and create new things. However, following this rule in some cases might be counterproductive. When designing your website, you would be concerned with delivering a unique appearance that sets you apart from the millions of websites present on the web space. Nonetheless, there are general best practices that you must follow. [...]

October 5th, 2017|Kansas City, Web Design|

Why Hire a Website Development Company?

Individual professionals began to design websites because they enjoyed the process of coding and creative designing. However, with the growing demand for website development, they started thinking about money instead of quality. They don’t have the necessary equipment, expertise, and opportunity to explore and improve the code and images. As a result, most people choose a local website development company over part-time professionals and remote developers. It is an accepted fact that website development in Kansas City is best [...]

September 26th, 2017|Kansas City, Web Design|

Engagement Is the Key to SEO Success

When planning your SEO strategies, you need to define the goals that should be aligned to them. The complexities of this process are aggravated by the constantly changing rules of Google’s search algorithm. Mostly, the primary goal of SEO in Kansas City is to improve the search engine rankings and bring more traffic to your online business. However, many tend to forget the most significant factor that can make or break the impact of any SEO campaign – the [...]

How to Improve the Usability of Your Web Design?

In the domain of website design, usability is a major concern. It defines the manner in which your website interacts with a users’ machine using its design and functionality. Here, you should understand that an average user needs a simple interface for using a website. Without usability, your website can lose a lot of potential customers. At the same time, good usability can push your business ahead even with average software technology. It encourages users to spend more time [...]

September 1st, 2017|Web Design|

SEO for a New Website

When creating a new website, part of what makes it exciting is seeing the visitors and interactions. No matter how much awesome content you’ve got going on, if no one ever sees it - it's a waste. For optimizing SEO in Kansas City, it's best to reach out to a proven web developer who can help. Here are some factors to consider regarding SEO: Search engine-friendly content Different countries or regions have different search engines that are popular among [...]

August 21st, 2017|SEO|

8 Reasons Why Web Design is Extremely Important for Marketing

Before the existence of the internet, the perfect marketing strategy depended on things like brochures and booklets, or advertisements in newspapers, magazines and on television to convince customers that your product or service was the best version of what they needed. Well, this strategy is no longer perfect in the age of the internet where people use search engines to look for everything. This is why best practice is to hire a web developer or web design agency to make [...]

August 2nd, 2017|Blogging, eCommerce|

User-Friendly Web Development – Connect to Your Clients On the Go

You can’t expect to survive in the contemporary world without being constantly connected to your audience. Attention spans are short, and you need to keep your clients constantly engaged with new ways of marketing your content. Hence, opting for Kansas City web development services could greatly improve your business. Web Development on Mobile & Desktop - Essential to Your Business Regardless of your business niche, the web is the way to go. In 2016, roughly three-quarters of Americans are smartphone [...]

July 27th, 2017|Kansas City|

5 Top Features Required In an Effective Website Design

If your website isn’t converting, you should know about the factors that are holding it back. It is essential to own a website which is at a level with industry standards. Audiences are influenced by stunning design and functional elements. Most importantly, these elements should work together in perfect harmony to offer seamless experiences to the users. A Kansas City website design agency can offer you customized solutions containing features without which, your website would end up lost in the [...]

How The Majority of Us Search Online And Why It Matters To Your Business

Can you segment the Baby Boomer, Gen-Z, or the Millennial in this picture? Google can. Google also says their platform is now used for searches about 60% of the time from mobile devices in the US. However, this is not the end of the story. One would think from current headlines that the entire world has thrown their old laptop/desktop into the recycle bin, but that is not what user statistics actually reveal. According to Smart Insights, most of [...]

5 Effective Tips to Improve the UX of Your Website Design

With so many websites coming up every day in the digital space, there is massive competition for online businesses to attract and retain their customers. One of the best and most trusted ways to facilitate more traffic coming into your website is to improve your UX design. Your customers should be at the center of your design and all the other elements should contribute to making your site customer-focused. If you’re looking for the best Kansas City website design services, [...]

June 22nd, 2017|Web Design|
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