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You know by now that social media is an integral part of your digital marketing strategy. But what impact does your social media presence make on your SEO? While social signals do not directly affect a website's rankings, they do have a relationship with organic rankings. But what exactly is that "relationship," and how can it affect SEO success? Let'sLet's take a look. Specifically, let us focus on the following: How social media influences the success of your content Social [...]

Website design isn’t just about the visual outcome of a website. It also has to include certain elements that allow it to perform well. If you’re just starting to build your own website, make sure it has all the web design elements we’ve listed down below. 1. Content Content is perhaps the backbone of a website. It’s what attracts visitors to your website and the reason they are seeking it in the first place. For this reason, you simply can’t [...]

Here’s a common scenario: a potential customer is scrolling through their phone, suddenly sees a link that interests them, and clicks on it. They land on your website, and they would’ve explored more, but the incomprehensible mess of your website design turns them off. Instead of browsing through your products or services, they click out and make a mental note to recheck your website once they’re on their laptop. However, as the day passes, they forget, and you lose out [...]

This decade began with almost 4.66 billion internet users globally. Out of this total, 66.6 percent are mobile phone users who connect to internet-powered surfing, transactions, and services via their mobile phones.  Web designers recognize the need to prioritize mobile users, which is why responsive web designs are crucial now more than ever.  Responsive web design aims to provide a tailored and seamless viewing experience across all browsers and screen sizes. They make reading and navigation easier by reducing the [...]

The eCommerce industry is one of the businesses that must have a website. While all industries should have a website, the benefits can be extraordinary for eCommerce businesses. However, don’t just create it for the sake of having it. Make your website design stand out for it to be more effective.  Your eCommerce website design should attract potential customers, provide a great user experience, and present your shop in the best possible light. To help you do just that, [...]

Landing pages have the power to convert casual viewers into paying customers. By utilizing the elements that are within your control, you increase conversion rates quickly.  In this article, we will discuss five methods that will help you make your landing pages a tool for conversions. By the time you’ve applied these tactics, you can expect a boost in sales in no time! Write a Clear and Eye-Catching Headline One of the essential elements of a landing page is [...]

Every business owner running a firm in these modern times should know that the design of a website influences the customer experience. Without it, ramifications could affect your revenue. An inadequate layout or design causes 38% of users to abandon a website.  Furthermore, more than 48% of people believe that a company's website design affects its reputation. Because a successful eCommerce website is vital in the age of digital marketing, here are the best web design practices you need to [...]

Great ideas come from great insight. In today’s digital landscape, you have to know your audience to speak to them effectively. An SEO-compliant website is one of the leading and most essential tools that companies use to communicate and reach audiences today. SEO-compliant websites provide users with not just a unique but also a convenient and memorable experience.  However, sometimes, even your best can fail. Some fully SEO-compliant websites still don’t get the traffic they aim for, and less [...]

In managing your online business, designing your sales funnel is important for getting to know your site visitors and planning how to turn them into loyal paying customers. It involves different stages and points of engagement until you can finally close a deal. For a better understanding of your sales funnel, there are particular metrics you should use for effective analytics. Here are four of them. Measure the Volume of Your Sales Funnel The first thing you need to look [...]

One of the main aspects of website development is data analytics. It is the most important part of your website’s performance because this is where you can extract measurable data to show how successful site strategies are. You need to regularly check your performance data and see how effective your site changes are. It is also how you monitor the performance of your website and optimization strategies through results. While web design and search engine optimization play key roles in [...]

As we enter the late stages of 2021 and the digital age continues to progress, the need for social media marketing has constantly grown and shifted. It may be due to the fact that so many places have closed, and physical meetings are still discouraged by plenty of individuals and establishments, much to the chagrin of many businesses. It’s been abundantly clear for a while now that all customers and eyes are starting to shift to the social media sphere, [...]

Do you really understand how important graphic design is in business, or do you just want to invest in it to make your logos, website, and content look good? Many business owners invest in graphic design to make their digital assets appealing, without realizing that there’s more to it than that. Graphic design makes communication between you and your target audience more efficient. It’s a form of visual communication that is very important today.  With that, here are some ways [...]

In this day and age, who doesn't rely on search results from Google? Whether it’s for online shopping, booking an emergency plumber in the middle of the night, or looking up recipes, the possibilities are endless.  Users know how much value they can gain from search engines. With that in mind, businesses have to find a way to increase visibility online—especially if they’re a local business. But how can you get more attention from people in your locale? Let’s find [...]

As a website owner, your site must land a good impression for visitors, whether they are prospects or current clients. It may not be easy to provide content in a straightforward, compelling way that also conveys the competence and passion of your company, but applying various strategies can help you get a good start. Keep in mind that your website's success factors will undoubtedly change over time, and industry trends change over time as well. So, consider investing in and [...]