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Most people have probably heard that “the customer is king,” a line taken from a famous quote said by advertising pioneer John Wannamaker. This kind of attitude has continued to influence much of the behavior around marketing today. Take the prevalence of user experience, for example, which is one of the most crucial aspects of successful web design. It takes into account the overall experience of the customer over anything else! This is precisely why you should focus on building [...]

When it comes to web design, many focus on the color scheme, layout, and images as the top heavy-hitters that can influence the user’s experience. While it’s true, there are also features that can do more for your goals than meets the eye.  Part of the overlooked elements in a website includes the call-to-action button. It’s easy to ignore compared to other changes you can make for your web design, but the CTA buttons play a pivotal role in [...]

Your online presence plays a significant role in your target market’s purchase decisions. It’s because your prospective customers are likely to check your website to see if your products and services are worthwhile purchases. Because of this, you have to make sure that your site is fully-functional, easy to navigate, and visually enticing! One of your website’s most important aspects is its design because it’s all about having an excellent first impression when someone visits your site. It must capture [...]

 Website design evolves annually in terms of usability. User experience is typically the metric that all web development companies use to craft cutting-edge designs that please visitors to drive conversions. In fact, most organic conversions occur as a result of a well-optimized and aesthetically pleasing site. It’s important to note how trends shift annually in website design, and being up to date in terms of how you formulate your user interface will make growth possible. Leaving design to contain age-old elements [...]

Special occasions happen throughout the year, whether it be a wedding in the family or a promotion at your job. Among the most significant occasions are the holidays, especially Christmas and New Year's Eve. Holidays generally lead to increased business activity, leading to possible increases in conversion rates or a boost in revenue. However, this will only happen if you are prepared. That said, if you have a website, your website must be designed to fit the holidays. This [...]

These days, it is crucial for any business to have an online presence, and the number one platform they should invest in is a website. While many online tools and web creators can help you build your site from scratch, you need to include particular elements to make your website effective and engaging.  If you want a website that draws traffic and helps convert that to sales, it should have the following critical components: #1: A clear intention Before [...]

Internet users expect websites to reflect or respond to current events and trends. As such, companies often put out seasonal ads or offerings. However, themed campaigns can become cliché, and you risk losing your message in a sea of holiday content from other brands if you are not successful. Here are things you should and shouldn't do with your website design during this season. DO: Research on design trends Look at what other websites are doing and identify which [...]

While you should always pay attention to your local audience, you should never forget the fact that your audience can include people from all corners of the world. This is especially true if you run an online business that sells products and services through a website. If your business relies on a website, you must ensure that it caters to your entire market, not just those who are geographically nearby. Otherwise, you may prevent other people from properly using [...]

The holidays always come in a rush. Busy days that are already swamped with year-end deadlines are also filled with shopping sprees and sales as the gift-giving season begins. This will require plenty of advanced planning for many businesses—especially for promotions and marketing efforts that will be done online.  If you haven’t revamped your website for the holiday season yet, it’s not too late. There are still some web design elements that you can alter and add to ready [...]

In today’s digitally-driven world, a critical fact that most businesses understand is that there is no such thing as a successful business without a well-built website. As more consumers grow dependent on the Internet to carry out many of their daily functions and make purchases, it’s clear that websites play a vital part in today’s conversion ecosystem. For your business, not having a well-built example of the crucial tool in question can spell utter catastrophe if you aren’t careful.  [...]

Working for an eCommerce company means your website is your most important digital asset. It serves as your sales machine and a key hub for customer engagement and education. Because of this, you should make it a point to create a web design that is easy to the eyes and appealing to your target audience.  Your web design is crucial. It has the power to attract your customers and prospects, either encouraging them to stay on your website or [...]

Your website plays a vital role in your business’ performance. For this reason, you must ensure that it is captivating and visually appealing.  However, it does not stop there—you shouldn’t be satisfied with simply making your website look good from the outside. It’s equally important to ensure that your site is well-designed from the inside out. This is where the importance of a solid design comes into play.  A professionally designed website has the power to help you achieve [...]

Part of managing a website is knowing the roles each of your web pages play to improve your brand's image and help generate more revenue for your business. Your landing pages are essential parts of these, as these serve as dedicated pages that contain relevant information to promote your products and services. These pages also advertise your brand and convince your site’s visitors to perform an action that will lead them to purchase what you’re selling. Implementing an effective [...]

One of the most important aspects of success in the online marketplace is a website that is fully optimized to cater to the user. The user experience is one of the most crucial considerations in web design, as even just a single mistake can cause a large drop in conversions, and therefore, profits.  Even a delay of just a single second in a website's loading time can cause up to a seven percent drop in conversions in 2020. That's [...]

Did you know that a website says much about your business and how it resonates with your target consumers? Keep in mind that it isn't merely an online representation of your business that details your brand and promotes your products or services. It is more of a digital hub that allows you to market your business and reach out to your customers.  When visitors come across your page, your ultimate goal is to make them stay and leave only [...]